User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, ...(展开全部)

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, ...(展开全部)

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need...(展开全部)

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need...(展开全部)

How can you create products that successfully find customers? With this practical book, you’ll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You’ll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation...(展开全部)

乔恩·科尔科，美国交互设计协会（IxDA）主席，美国现代设计研究院合伙人、奥斯汀设计中心创始人，在被称为“全球艺术家摇篮”的美国萨凡纳艺术与设计学院担任工业设计教授。他还曾担任全球创新发源地之一的青蛙设计公司的首席设计师和创意总监，多家大型跨国公司的产品负责人，美国得克萨斯大学、墨西哥蒙特雷大学和瑞典马尔默大学的产品设计研发教授。

乔恩·科尔科，美国交互设计协会（IxDA）主席，美国现代设计研究院合伙人、奥斯汀设计中心创始人，在被称为“全球艺术家摇篮”的美国萨凡纳艺术与设计学院担任工业设计教授。他还曾担任全球创新发源地之一的青蛙设计公司的首席设计师和创意总监，多家大型跨国公司的产品负责人，美国得克萨斯大学、墨西哥蒙特雷大学和瑞典马尔默大学的产品设计研发教授。

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a story first approach can transform your product, feature, landing page, flow, campaign, content, or pro...(展开全部)

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a story first approach can transform your product, feature, landing page, flow, campaign, content, or pro...(展开全部)

林文德 普华永道思略特战略咨询的能力驱动战略及增长咨询服务的全球业务总裁，亦是普华永道美国合伙人。他为各行各业和各地区的企业提供企业战略方面的咨询服务，并曾合著过一系列有关能力驱动战略的著作，其中包括《削减成本，强劲增长》（Cut Costs and Grow Stronger，哈佛商业评论出版社，2009年出版，与Shumeet Banerji和马赛斯合著）以及《核心优势》（The Essential Advantage，哈佛商业评论出版社，2011年出版，与马赛斯合著） ，且曾在《哈佛商业评论》和《战略与经营》杂志上发表过多篇文章。他还是凯洛格商学院战略学的客座教授。 林文德以优异的成绩毕业于西北大学凯洛格商学院并荣获管理学硕士学位，并于华盛顿大学圣路易斯分校荣获政治学学士学位。 马赛斯 一位领先的商业战略思想家。他是能力驱动战略的主要奠基者，并...(展开全部)